Search engine optimization is the process which affects the vision of a website in a search engine suggestions. The higher a website appears in a search engine, the more the search engine’s users are going to visit the site.Most search engines use crawlers to find pages.
Some methods for search engine optimization are getting indexed, increasing prominence and preventing crawling.Being indexed means a website can be discovered by a search engine.Methods of increasing dominance are such like crosslinking between pages of the same site to make more links to important pages which allow users to reference points with similar contents.Crawling is when a search engine instructs spiders to visit a website for tracking reasons.
Reasons for Search engine optimization include, gaining more website visitations, increases trust in the website as it is seen to be top ranked.A the search engine optimized website is likely to have more attraction. Search engine optimization is good for promotion of a person’s website.Users who are using the internet get to know of a website when it appears in their suggestions and could result in an increase in potential future visitors.Since one’s website will be suggested more often, users will want to know about it and as such click on it more thus increase the website’s traffic.
Marketing can be referred to as the study and management of exchange relationships.Online marketing are marketing efforts done over the internet.Online marketing strategies should be easy to understand by the viewers.Online marketing strategies should be such as the marketer will not have to spend much money on them.The online marketing strategies used should offer the high potential returnsOnline marketing strategies should be time sensitive.
A strategy for online marketing is personal branding.Personal branding gives a more trustworthy and personal image to promote one’s brand.Another strategy for online marketing is content marketing.Search engine optimization is also another way for online marketing strategy. Search engine optimization is a way to improve one’s website so that it can appear at or closer to the top suggestions of search engine.Search engine optimization ensures one gets more traffic from people searching for the products or services that you offer.Another strategy used is conversion optimization.Conversion optimization helps you ensure you get more value out of the visitors by maximizing your rate of conversion.Social media marketing is another way for online marketing strategies.Social media marketing is when one uses social media platforms to market their products.One may also use the strategy of email marketing.
Merits of online marketing include low costs,flexibility and convenience and also demographic targeting.