Understanding Signs

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What to Consider When Choosing Retractable Banner Stands

Retractable banner stands are more than ever before very important ways for businesses to advertise and promote their products in tradeshows and exhibitions. The benefits of such banner stands are well known, including portability, convenience, and ability to draw attention. But a certain retractable banner stand style may only suit an exact advertising objective. Thus, it’s important to consider your marketing aim when choosing, and the guidelines below may be useful to you:

How Versatile is the Design?

Choose a product that’s versatile enough to support your intended application, whether indoors or outdoors. In case you’re displaying the banners outdoors, be sure to select something with the ability to withstand severe situations, for instance, an enduring scrim vinyl to guard against deterioration of the artwork quality due to sun rays, and the sturdiness to survive harsh winds, keeping upright regardless of the exposure.

Consider Size

Select a retractable banner stand size depending on how you planning on utilizing it. Normally, banner size ranges from a width of 10″ to 60″ and height of 7″ to 90″. Start by determining the size of your exhibition booth to work out banner size. As a general precaution, select a banner size that’s effective in commanding attention without obstruction prospective customers. When you’ve deployed other promotional tools at your fair, check that their impact is optimized rather than dwarfed by unnecessarily massive banners.

How Many Times are You Using the Same Retractable Banner Stand?

Will there be the need to edit the message and graphics on your banner? You may not have already addressed that consideration, yet the frequency with which you intend to use the same retractable banner stand for unique promotions does decide the type you should get. When your have a single function for the banner throughout its life, such as portraying an enterprise logo or featuring a core business offering, a permanent graphic cassette will always suffice. In contrast, when your marketing banner is being used for a rotating product line, and you usually tweak your promotions, choose an interchangeable graphic cassette that provides the versatility to alter the display graphics as you deem fit.

Assess Your Quality Needs.

Different banners come in a wide spectrum of construction materials, amounting to quality variations. You may go for budget banners if you’re using them once in a while. Despite their possible lower quality, they won’t disappoint if you deploy them in less harsh external conditions. For more often use and installation in extreme outside conditions, you’re better off with excellent quality banners.

Choose the best retractable banner stands as they offer great marketing value, and they’re extremely versatile, portable, and easy to install.

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